However, to introduce lead scoring you need to continuously gather information about your leads. Lead scoring is an effective mechanism of converting leads into customers. To fill up any information gaps about your leads to improve lead scoring The longer you wait, the less motivated they’ll be to provide you with an answer. And do it immediately after they decide to do so. So here’s another survey idea: ask your customers why they churned. It’s fine, but it should be in your best interest to identify their reasons for leaving. To find out why your customer churnedĬustomers come and go, and you’ll always have customers who’ll be dissatisfied with your product and will decide to leave you. Recommended reading: If you are working in marketing, spend another minute to read: Top 10 Marketing Surveys and Marketing Survey Questions. Just like in the product scenario – you can use Net Promoter Score. Not only will it help you improve your customer service, but it will also allow you to quickly react in case you have any dissatisfied customers. To evaluate the service you providedĭid your Customer Support/Experience department have to resolve any product-related issues recently? Use a survey to ask your customers how happy they were with the service they received. You can even include an option to leave their email address, in case they required a response. You can use a website survey asking if your visitor found everything they were looking for, or if there is anything missing. Otherwise, they will bounce off your page. Your website can be a great lead generation tool provided it contains information relevant for your prospects. To find out if your website lacks any info You can use a Net Promoter Score (NPS) for product/feature evaluations to get a broader overview of how happy your customers are with your product.However, if you want to get more detailed insights then asking a few closed-ended questions or an open-ended one will be more beneficial. It will allow you to address any issues before they escalate. It’s good practice to regularly check if your customers are satisfied with your product. To evaluate your product or a new feature You can embed the survey in your subscription confirmation email, just remember to integrate it with your marketing automation platform.
You can either send it via email to your subscribers and/or run a web survey asking your visitors to state their preferences. Therefore, it’s a good idea to run a short survey asking: What topic would you like to learn about. Especially knowing your readers might be interested in different topics. If you run a blog then you realize how difficult it is to continuously come up with content ideas. Here are 10 creative survey ideas that you can draw inspiration from to make better business decisions. So, if this sounds all too familiar, pick yourself up, dust yourself off, and take a look at these 10 creative surveys ideas. You will no longer keep wasting time and resources on wrong concepts about your clients and leads. Sometimes, you’ll just rub your eyes in disbelief and will find yourself shocked about the misconceptions entire teams have been building their workaround.īut hey, there’s actually a silver lining to such pivot-worthy discoveries. Sometimes they’ll validate your theories and give you proof that where you wanted to take your business next was spot on. It’s common knowledge that surveys are an unbeatable way to quickly validate hypotheses about your audience. FURTHER READING: Customer Satisfaction Surveys: Everything You Need to Know So how do you figure out what your customers/leads/readers want? You can ask them in a survey – plain and simple. A business strategy is usually built around a set of hypotheses, some of which will be valid, while others will be erroneous. People are different – including your customers, prospects, and leads they don’t think exactly the same way you do. Using these survey ideas, surveys can be your rescue! Why You Need Surveys We think about what WE like and what WE would do, but the truth is, it doesn’t work this way. Too frequently we base our decisions on our own beliefs, which lead to mistakes. And I mean verified information, not assumptions.